TheTexting SMS API

Internal communication is evolving slowly. Even in 2019, we still see many magazines and newsletter with the same old content as our office in the Middle East, Green initiative, Meet the Boss and so on. The newsletters in most cases do not excite or appeal to them. We live in a golden age where everyone has a voice and employees definitely want to be heard, taken seriously and communicate effectively within the workplace.

The following are some trends we can expect to influence internal communication in 2019;

1. Send Less, Listen More

Listening is difficult and organizations are accustomed to traditional practices like annual performance reviews and surveys semi-annually or annually. These processes are often slow and the management generally doesn’t like immediate action. In most cases, window dressing is very common in the workplace where senior management pretend like they are listening but they are not. Due to this, employee issues are left pending for a long time which leaves them frustrated which might lead to unnecessary conflict.

2. More peer-to-peer upward communication

Most businesses focus on top-bottom communications. Sure, open door policies are a thing but even those are limited to a certain extent. Employees are not sheep. The reason they work for a company is that they are qualified to and any professional can come up with ideas or solutions to a problem. Just because they work for you does not mean they can have no input. The biggest example of this was a speech by Jack Ma in which he said that senior management should invest in their employees as they can do their jobs better than them. They are young and energetic, and they will take your business to further heights. Today, the natural inclination in companies is still top-bottom however, we are now slowly observing peer upward communication. This will ensure a better relationship as employees will have more confidence and freedom to communicate with superiors as well as share their vision. Plus, communication is now easier with all the tech businesses have at their disposal. Many companies have even integrated SMS API into their systems to communicate internally. Long questionnaires are boring and annoying, especially there is a lot you have to hold back on.

3. Rapid Action Through Measurement

We are yet to see an internal communications analytics software or program. Rapid response and feedback are what employees are craving for plus, with the way communications are at the moment, businesses cannot tell how whether the employees have received or digested the messages. They cannot tell which channel was the most efficient and if the message was correctly perceived by everyone. Sure, businesses can try to listen more but it won’t make a difference if they are not prepared for quick action. Employers are aware that their employees can easily be found active on job sites like LinkedIn where they are looking for better jobs. There is nothing wrong with this. In fact, employers should use this to eliminate their shortcomings so employees are happier.

4. More Visuals and Video Communication, Less Text

Visual communication was almost non-existent until the last 5 years or so but ever since the corporate use of Facebook and Instagram increased, improvement in operations and internal communication became evident. It was noted that when the executive body visually interacted with the employees, there was a boost in the confidence. A study also suggested that employees working in a friendly and productive environment often brag about it on social media which boosts the company image. You can also find job sites now with CEOs and managers posting videos about their company’s vision and mission on a recurring basis.

Internal communication is critical. It is absolutely vital that companies look to improve and optimize communication with employees as they contribute to the success and growth of your firm.